The Great Spotify Mystery - The Register
- Labels own 30 per cent of Spotify through equity investments.
Behind the music: The real reason why the major labels love Spotify - The Guardian
- Spotify only spent around £5,000 on marketing since 2006
- Currently valued at $250m (according to The Register)
- Advertising income of £82,000 PA
- 17,000 registered users paying £10 per month (£2,040,000 PA)
- Indy labels not inc Merlin members have no minimum “per stream” payment and receive 50% of ad revenue (based on pro rata share)
- Sony have 5.8% equity in Spotify
Fifty Quid Bloke, meet Spotify's 14p man - The Register
- Half million registered users by may 2009
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